Linda Santinoceto – Her Passion is Making a Difference for Youth & Non-profits

Meet the women of Impact 100 East Bay! We’re connecting our members to each other by highlights their experiences, background, and what drew them to Impact 100 East Bay. If you’re interested in being featured, contact us at

At this time of great uncertainty, we’ve heard from many members who miss regular social interaction and convening of meetings of our Impact 100 Chapter.

Our solution is to get to know one another a little better. This month, we’re offering a new series – Impact 100 Membership Spotlight Series. The series highlights women among our membership and what drew them to Impact 100.

Our first chapter spotlight is Linda Santinoceto, whose inspirational story touches us all.

Linda Santinoceto – Her Passion is Making a Difference for Youth & Non-profits

It is Linda Santinoceto’s first month as a member of Impact 100 East Bay. She first learned of our organization through Gabriela Garner and Stephanie Shaw, who she knew from National Charity League.

Linda spent her childhood in Pennsylvania, in an Italian Sicilian household. Her father was transferred to Fort Worth, Texas, where she attended high school. She chose to attend college at Texas A&M, and began her career in Texas, where she worked at USAA in San Antonio and Dallas.

After marrying her husband and having three children, she went back to work part time at H&R Block.

About twenty years ago, Linda and her family moved to California to pursue new opportunities. Her passion for youth was a great match for Junior Achievement, where she served as CEO.

Several years later, she transitioned out of the CEO role in the non-profit world to work for a public company, TriNet, where her skills were a perfect match to help the company launch their non-profit product. As the National Vice President of Sales, she is able to make a greater impact on many non-profits, through sales of TriNet’s HR software.

Linda chose TriNet because the company’s vision of helping humanity run more efficient operations and become more compliant with state laws. This matched her philosophy of achieving the bottom line, raising and spending money efficiently, reducing administrative costs, expanding programs and reducing inefficiencies.

Linda’s role model is her Grandmother, an entrepreneur who raised her children to become productive citizens.

“My Grandmother always said to be prepared for what’s coming your way.

My parents shared this same philosophy”, said Linda.

One of her favorite books is The Monk who Sold His Ferrari, a story about reaching your dreams and fulfilling your legacy. The book which outlines the seven virtues of a good life.

She enjoys belonging to a community of women who are like-minded regarding community involvement, engagement and commitment. With the rich diversity of Alameda and Contra Costa Counties, it’s easy for some communities to get overlooked, but Impact 100 is able to unite resources from women from different communities and walks of life to help those in need.

Linda hasn’t missed a step during the pandemic. She adapted well to everyone working from home and the busy lives of her children who have graduated from college and all have jobs.

Though Linda’s hobby and passion revolves around youth development, she enjoys golfing, hanging out with family and friends and loves to travel.

Join Linda and others! Become a member today!